NIC Airport Virtual Environment - Revised Relationship Analysis

Methodology

Response Grouping: Likert items were grouped into four constructs to evaluate distinct aspects of the virtual environment experience:

Usability: Basic interaction measures (touchscreen controls, spatial orientation)
Content: Information presentation (clarity, photo integration)
Immersion: Sense of presence and historical connection (VE vs photos, historical meaning, atmosphere)
Realism Impact: Perceived importance of increased visual fidelity

This grouping enables analysis of relationships between functional, informational, and experiential aspects of the virtual environment.

Note: Small sample sizes limit statistical significance. Interpretations should be treated as preliminary.

Notable Patterns:

Strong correlations (>0.5) form a cluster between content, immersion, and realism impact, suggesting these aspects of experience are interrelated
Usability shows independence from other measures (correlations near 0), indicating interface effectiveness was consistent regardless of other aspects of the experience
The slight negative correlation between immersion and usability (-0.094) is negligible and likely due to chance

Interface Independence: High usability scores across all tech experience levels (4.52-4.88) and lack of correlation with other measures indicate the interface successfully accommodated users regardless of their technical background or experience quality.
Content-Immersion Link: Strong correlation (r=0.628) between content clarity and immersion ratings suggests clear presentation of historical content enhances the sense of presence in the virtual space. This relationship appears consistent across tech experience levels.
Realism Impact Pattern: Less tech-experienced users (mean 3.25) more strongly believed increased realism would affect their experience compared to tech-savvy users (3.65). This suggests different expectations and comfort levels with abstract representations based on technology familiarity.
Experience vs Technology: Higher tech experience correlates with stronger immersion despite lower perceived importance of realism, suggesting more technically experienced users might better engage with abstract representations. This could inform future design decisions about visual fidelity requirements for different user groups.

Small sample sizes, particularly when divided by demographics (n=7 and n=9 for tech experience groups)
Potential response bias due to workshop setting and guided interaction format
Limited age distribution prevents meaningful age-based analysis
Missing responses in some categories may affect correlation calculations
Short interaction time (15-minute sessions) may influence immersion and realism impact ratings