Demographic Analysis

Response Overview

Gender

Response Rate: 100%

Male (12)
Female (10)

Age Group

Response Rate: 100%

25-34 (1)
35-44 (1)
55-64 (12)
65+ (8)

Group Type

Response Rate: 100%

Individual (11)
Pair (10)
Other (1)

Connection & Engagement

Connection to Airport

Response Rate: 95.5%

All connections (multiple selections allowed):

  • A: Former employee (4, 18.2%)
  • B: Travel memories (5, 22.7%)
  • C: Family stories (9, 40.9%)
  • D: Cyprus heritage interest (9, 40.9%)
  • E: Professional interest (3, 13.6%)

Note: Percentages based on total participants (N=22)

Heritage Engagement

Response Rate: 77.3%

All engagement methods (multiple selections allowed):

  • A: Visiting historic sites (13, 59.1%)
  • B: Looking at old photographs (14, 63.6%)
  • C: Sharing stories with family/friends (9, 40.9%)
  • D: Social media groups about history (9, 40.9%)
  • E: Reading historical documents (8, 36.4%)

Note: Percentages based on total participants (N=22)

Tech Experience

Response Rate: 72.7%

Low (2)
Medium (5)
High (5)
Very High (4)

Key Observations

  1. Demographic Profile: The participant group was predominantly aged 55+ (90.9%), with a relatively balanced gender distribution (54.5% male, 45.5% female).
  2. Engagement Patterns: Strong preference for visual and physical heritage engagement (photographs and site visits) over social media or document reading, possibly influencing the VE experience preferences.
  3. Tech Competency: Participants reported a balanced range of tech experience: 7 participants indicated basic to moderate technology use (low/medium), while 9 reported high to very high daily engagement with technology.
  4. Connection Distribution: Most participants had multiple connections to the airport, with family stories and heritage interest being the most common, indicating a personally invested user group.

Implications

The demographic profile suggests a user base with strong personal connections to the airport's heritage and comfort with technology, despite being older. The preference for visual engagement methods (photos, site visits) aligns with the positive reception of the VE's visual elements in the booth activity analysis.